Your new website is ready and you are excited to share it. Before you do, spend 30 minutes on this checklist. These are the most common mistakes we see, and every one of them is easy to fix before launch.
Content and design
1. Read every page on your phone
Most visitors in India browse on mobile. Open every page on your own phone and check that text is readable, buttons are easy to tap and nothing overflows the screen.
2. Check spelling, phone numbers and email addresses
One wrong digit in your phone number means lost customers. Click every phone and WhatsApp link to make sure it opens correctly.
3. Remove placeholder text and demo images
"Lorem ipsum" and stock demo photos make a business look unfinished.
Forms and enquiries
4. Test every form yourself
Submit your contact form and confirm the enquiry actually reaches your inbox, and not your spam folder.
5. Add a clear call-to-action on every page
Every page should tell visitors what to do next: Call now, Get a quote, Chat on WhatsApp.
Speed and security
6. Check your speed
Test your site on Google PageSpeed Insights. Large images are the most common cause of slow websites; use compressed WebP images where possible.
7. Make sure HTTPS works
Your site should show the padlock icon, and http:// should automatically redirect to https://.
8. Turn off debug mode
Developer error messages should never be visible to the public. They can expose sensitive information about your server.
Google and SEO
9. Unique title and description for every page
Each page needs its own title and meta description. These are what people see in Google search results.
10. Submit your sitemap to Google Search Console
This helps Google discover and index your pages faster.
11. Set up Google Business Profile
For local customers, your Google Business Profile is often more important than your website. Link the two together.
12. Install analytics
Set up Google Analytics or a privacy-friendly alternative so you know how many people visit and which pages bring enquiries.
Launch is the start, not the finish. Review your enquiries and analytics every month and keep improving.
Need a second pair of eyes before your launch? Send us your website link and we will tell you what to fix first.
